Stay on the Ball with Your Job Search

Super Bowl marketing can help you kick off your job search.

While fans look forward to an exciting game on Super Bowl Sunday, the commercials are also part of the experience. It is a great time for businesses to reach a large audience through marketing. If you’re looking for a job, consider how elements of marketing could help you with your search.



Before you can market a product, you need to know its attributes. What sets this product apart from the competition? Similarly, as you’re applying for positions, let hiring managers know about the benefits you would bring to the job. Be sure to tell them how your skills and experience are a good match for the company. Keep in mind that the HR director may be looking through dozens (or more!) of resumes. Be sure you communicate what makes you uniquely stand out.



Advertisers know that even if you have a great product, it’s not guaranteed to succeed in a market unless it stands out to consumers. It needs to have a consistent brand and appealing appearance. When you’re applying for employment, pay close attention to appearances, not just in having professional and neat attire, but also in writing a polished, concise resume, free from grammatical and spelling errors. During interviews, watch your nonverbal language—maintaining eye contact, smiling, and having a firm handshake.



Knowing your audience is also an important part of advertising. For instance, you are more likely to see commercials for toys during children’s programming. Keep this in mind as you look for a job. If you have a lot of experience in construction, you wouldn’t necessarily put in your application to apply for a position in transportation. If you are looking to change careers, be sure to explain that in your cover letter, and point out your transferrable skills.



Most consumers know that pricing varies depending on brand, quality, and other factors. When you’re applying for a job, make sure you know your real value. Think about what you bring to the position in terms of skills and experience. Are you an expert in the field? Then make sure you apply for positions that have a salary where you will be adequately compensated. On the other hand, maybe you’re just getting started in the industry and are willing to start with a lower pay rate, that can increase as you become more experienced in your field. Be willing to consider all the factors when you’re looking for work.


If you’re looking for a job, Penmac can help you make a game plan for success. One of our experienced staffing specialists will talk with you about your interests, goals, and schedule, and connect you with some great opportunities. Then, all you have to do is take the ball and run.

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